Web Searching - Time to connect the dots
"Search engines are crucial tools because they have become a central hub in hugely profitable ad networks. Advertisers around the world are expected to double their spending on the Internet during the next three years as more people get their news and entertainment on the Web instead of television, radio, newspapers and magazines. The trend is expected to create an $80 billion online ad market in 2010, up from an estimated $40 billion last year."
Next Generation Search Engines
Search is and will be the preferred way of users for finding content.
However, we feel its time to raise the bar with search. Users are unsatisfied with search engines today.For example when you go and search for a term on Google, you get billions of pieces of information that have accumulated over a period of time, some of which are related to your search, most of which are not related at all.
Existing search engines work on your exact phrase and index content statically - what you search is what you get, nothing more, and nothing less…
In this static, information-oriented version of the Internet, you need to think carefully on what you search in order to get it right.
This scenario becomes a great burden - especially for the ordinary user. On top of that interesting and up-to-date content might not reach users at all, as it may not be ranked yet and might not appear in the results first pages.
In the end, users are unsatisfied from these scenarios:
1. They are spending too much time thinking carefully of what they need to write in order to get to where they want to.
2. They are being exposed to unrelated or spam results.
3. They are missing one of the greatest things a search engine can do for them – Get exact directions to content that is most relevant for them.
When users are unsatisfied advertisement revenues are lost.
We are here to raise the bar !
